Does the growth oil go on the scalp or on the lengths?

On the scalp first, since that is where the strand grows from. A little on dry ends if needed, but the main work happens at the roots, with a three to five minute massage.

Does a sulfate-free shampoo lather less?

Yes, the lather is lighter, because sulfates are what produce it in quantity. That does not mean hair is less clean — the cleansing is simply gentler.

Hair care

Four products make up the hair range, designed to work together. The growth oil pairs argan oil with rosemary essential oil and goes on the scalp, massaged in, before washing. The sulfate- and paraben-free shampoo then cleanses more gently, which matters most on dry or coloured hair and on a scalp that reacts quickly.

After shampooing, the shea butter and plant keratin mask sits for five to ten minutes on lengths damaged by heat or colouring, and makes detangling easier. The jojoba and macadamia leave-in serum comes last, on damp or dry hair, to tame frizz without weighing it down.

These products ask for consistency rather than quantity: three to four oil applications a week, with a real scalp massage, count for more than using up a bottle at once. Our articles walk through the method step by step.

Products in this category

50 ml

Hair Growth Oil

With argan oil and rosemary essential oil

MAD 120

50 ml

Reconstructing Hair Serum

With jojoba and macadamia oil

MAD 100

Sulfate-free shampoo with aloe vera and sweet almond oil

250 ml

Sulphate Free Shampoo

Protects, hydrates, nourishes. 0% sulphate, sodium, paraben

MAD 75

250 ml

Repairing Hair Mask

Shea butter and plant keratin

MAD 85

Frequently asked questions

Does the growth oil go on the scalp or on the lengths?: On the scalp first, since that is where the strand grows from. A little on dry ends if needed, but the main work happens at the roots, with a three to five minute massage.
Does a sulfate-free shampoo lather less?: Yes, the lather is lighter, because sulfates are what produce it in quantity. That does not mean hair is less clean — the cleansing is simply gentler.