80 gDaily hygiene
Two products for the things you repeat every day. The powder toothpaste, enriched with natural ingredients, revives tooth brightness while respecting enamel: dampen the brush, dip it lightly in the powder, brush as usual. Its plastic-tube-free format lasts a long time and cuts bathroom waste.
The toothpaste comes down to four ingredients: white clay, calcium carbonate, baking soda and xylitol. The clay and carbonate form a fine grain that lifts surface stains without scratching enamel, the baking soda neutralises the acidity that follows a meal, and the xylitol gives a sweet note without sugar. The powder is grey because it contains no charcoal, no flavouring and no preservative. Allow a few days to get used to it: no foam, no industrial mint taste.
The natural freshness deodorant rounds off the morning routine. Like the rest of the catalogue, both essentials are made in Morocco and delivered nationwide, cash on delivery.
The deodorant is free from alcohol and aluminium salts: it neutralises odour without blocking perspiration. After a conventional antiperspirant, expect an adjustment period of a few weeks while perspiration returns to its natural rhythm. It goes on clean, dry skin, never straight after shaving, and leaves no white marks on clothes. If you want to stay completely dry, it is not the right product.
Products in this category
80 g
35 mlFrequently asked questions
- How do you use a powder toothpaste?
- Dampen the toothbrush, dip it lightly in the powder, then brush as normal. A small amount is enough, which is why an 80 g pot lasts.
- Why is the powder grey?
- Because it contains no charcoal, no flavouring and no preservative: it is simply a dry powder of four ingredients.
- Does powder toothpaste replace floss or the dentist?
- No. It replaces neither floss nor descaling at the dentist. It is used in place of a conventional paste for daily brushing.
- Does powder toothpaste whiten teeth?
- It lifts the surface stains left by tea, coffee and tobacco, and the effect shows gradually. It does not change your teeth's natural colour, which is that of the dentine under the enamel: no toothpaste does.
- Does the deodorant stop you sweating?
- No. It neutralises odour without blocking perspiration. If you want to stay completely dry, it is not the right product.
- Can the deodorant go on straight after shaving?
- Better to avoid it. Freshly shaved skin is microscopically nicked whatever the product, even without alcohol. Shave in the evening and apply the next morning.
Read on the blog
How to Use Powder Toothpaste Day to Day
Powder throws people off the first time. The right technique, and how to keep the jar clean over months.
Aluminium-Free Deodorant: What Actually Changes
You still sweat, and that is not a flaw — it is the point. The difference between neutralising odour and blocking perspiration.